Thursday, 27 September 2012

Local Exhibitions Are Perfect For Remote Worker Networking

Finding a consistent stream of new clients can be a challenging prospect, particularly if you work from home. It’s all too easy to slip into your own daily routine and become overly-reliant on your website to pull in new leads, when what you should really be doing more of is getting out there and mingling with people who might need your services.

It’s no good waiting until your client list dries up completely before seeking out new prospects. It’s vital to build networking into your marketing armoury sooner rather than later.
Pop up display banners make great exhibition and networking tools as they are easy to transport and erect whenever you want to put your business on display. And when you think about it, exhibitions are all about creating awareness of your brand rather than hard selling.



The majority of conversions will be secured after the show anyway and successful business exhibitors report that it can take anything up to a year to turn those contacts into clients, dependant on what type of business you run and how far along the ‘buying cycle’ prospects are when you are introduced to them.

If you are an artist, inventor or entrepreneur who has discovered that the right kind of exhibition is not exactly on your doorstep, you could choose to set up your own one-day event at a local café, hotel or wine bar. The DIY option has the advantage that you will be able to custom design the event exactly to your liking – plus there will be no competition in your midst! The downside is that it can be difficult to attract the right kind of people to this type of event and that if you get it wrong there will be nowhere to hide.

Another option you have is to team up with several non-competing local businesses. If for example you run a copywriting business, you could choose to team up with a graphic designer, a web developer and a PR expert and hold a get together for local businesses who might need advertising and marketing services. This can be a very successful way of gaining new clients.

Neil and Laura Westwood, owners of the company Magic Whiteboard, who secured funding from Theo Paphitis and Deborah Meaden on BBC’s Dragons’ Den, view exhibitions as an essential part of their ongoing marketing strategy. The couple recognise the importance of being able to demonstrate their products’ ‘wow!’ factor in front of an audience as the secret to making more sales.

Pop up display banners make it easy to promote your business ‘on the go.’ And the really smart thing about taking your business to a trade show or exhibition is that it is something you can profit from for years to come.

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