Monday, 10 October 2011

Overwhelmed By Social Media? How HootSuite Can Help You Get Organized And Save Time!

If as part of your small business marketing you’ve already decided your business could profit from social media, but the whole thing is frankly so overwhelming that you don’t know where to start, help is at hand. Perhaps you’re already signed up to Twitter, Facebook, LinkedIn and Foursquare, but other than that you’ve done nothing with your accounts. Maybe you also have a WordPress blog you make the odd posting to every month or so.


The reality is, dabbling in social media doesn’t work . . . particularly if you’re in business. For businesses, social media is a kind of ‘all or nothing’ experience. And it’s extremely time-consuming, right? Particularly if you’re a one-man or one-woman business when there just never seems enough hours in the day generally.

Well now there’s a programme that can help you automate all your social media activity. It’s called HootSuite – and it’s brilliant for updating all your social media platforms at the same time.


Here’s an overview of what you get when you sign up to HootSuite:

The Ability to Manage Multiple Social Networks

With HootSuite, you can integrate all your social networking sites like Twitter, LinkedIn and Facebook and update them easily via a single manageable location. HootSuite also lets you update a range of other social networks through Ping.fm.

Control Your Team’s Workflow

HootSuite allows you to add multiple remote users and permit them to update feeds and tweets on your behalf.

Manage Twitter Feeds

Once you start following more than a dozen Twitter accounts, keeping up with all the constant feeds can be an almost impossible task. With HootSuite, it’s a doddle. HootSuite enables you to create lists of Twitter followers easily and stay tuned to their updates.

Upload Files and Customize URLs

HootSuite uses its own shortening function “ow.ly” which enables you to customize URL parameters. And when you want to share updates or files with your followers, HootSuite converts your content into a shortened link and embeds it into the file.

Pre-write Your Content and Schedule It For Posting Later

Another great feature of HootSuite is that you can pre-write content in advance and schedule it to be posted on your Twitter site whenever you want. This facility makes it easier to keep up with the demand for fresh content. With HootSuite, if you want to post a tweet a 3am you won’t have to set your alarm to do it!

HootSuite is iPhone and Droid App compatible

Compatible with the latest iPhone and Droid App, your marketing team can perform their social media functions anytime, anywhere.

Tracking Statistics & Data

Want to know how many clicks your tweets are getting and where from? HootSuite’s tracking system provides you with comprehensive data on all this and much more.

HootSuite is the perfect tool for managing your brand’s social media activity. It allows you to track backlinks and retweets and find out what people are saying about your business. HootSuite encourages greater and more efficient productivity and better interaction with your social media team.


1 comment:

Andy from HootSuite said...

Thanks for sharing the HootSuite story - We're glad to see you using the dashboard.