So after all the hype, the concept of ‘web 2.0’ and the promise of a more ‘social’ focus on the internet now has its feet firmly under the table. Social media, driven by the relentless expansion of heavyweights Facebook and Twitter has exploded.
So much so, they, along with platforms such as Youtube, Wikkipedia, Flickr and many others can become the foundational basis of a company’s online drive. It’s no longer just about a good service and functioning website. As a firm, the world expects you to interact with them and, perish the thought, even be interesting.
Just look at the some of the statistics of the growth of social media over the past 4 years. It makes quite astonishing reading.
Facebook for instance, plodded along for a year or so before in early 2007 the uptake of new users positively burst into life turning it into a global phenomenon. Nowadays the social networking giant boasts some 750 million (as of July 2011) active users worldwide. Of which, an impressive percentage log-on to get their fix at least once a day.
While Twitter, can boast nearly 100 million tweets per day from its dedicated bank of registered users of some 180 million. Now they’re impressive numbers, and self evidence why social media, and Twitter in particular are invaluable ways to interact with your market/audience and release company information, such as new products, promotions or services.
The next 12 months show every sign of being even bigger in terms of growth. Facebook has recently rolled out the latest iteration of its layout and news feed, while the industry gets excited about the imminent arrival of ‘facebook timeline’ (a direct response to Google’s fledgling Google+ social network service) which promises an all-new way to showcase your personality in cyber space.
One thing’s for sure, your company needs to be part of this revolution. If you don’t have the marketing set-up to develop a sufficient online model in-house, then a search marketing consultant is what you will need to take full advantage. Before you know it, your business will have the Facebookers and Twitterati that matter unable to stop trending about your company.