1992 saw the much-vaunted debut of the Premier League, trumpeted as the new age of English football. It heralded a drastic change for the national game as money flooded into the sport altering it indelibly. With clubs spurred on by the television deals and the desire to attract a worldwide audience, they become more than a football club, they were now companies – global brands competing for market share.
As the seasons progressed, football clubs expanded their communications departments or hired expertise in the form of a third-party marketing consultant to handle a variety of avenues. Activities such as a redesign – or an ‘evolving’ as it was referred to – of the club crest to a subtly different, minimal, more marketable design, spear-headed this shift in momentum.
While at the same time, marketing was working its magic in generally harnessing the money-making potential of a football club taking advantage of the potential.
Looking for opportunities and consolidating your business is very much like a football team. From small businesses with a handful of staff, to multinational firms, a focused, and intelligent marketing drive will reap so many benefits and keep you in the hunt for glory.
For instance, hiring a specialised marketing firm to provide you with the ideal PR and communications weapons will make a huge impact if it’s done correctly, keeping you ahead of the game.
Putting together an intuitive and informative website, to advertise your skills is a sure-fire way to develop a following – as is gaining a foothold within the rankings of search engines such as Google. You can ensure you’re spreading the word online further still, by using social networking, blogging, link building and targeted, email marketing, showcasing the very services and products you provide. Highlight to people why you are the best at what you do.
A quick search online will show you exactly what’s out there to help your company really find its voice so it can go on to score some career-changing goals in the process.