Running a business can prove to be incredibly expensive, especially in the initial start up period. For this reason keeping track of your internet marketing can be an effective way of finding which of your marketing methods are working the best for you. After all, there is little point wasting time and money if you are not going to see the results from your efforts.
1. Why Track your Advertising?
The first thing you will need to do is work out which methods of marketing are most suited to your business. For example would having a blog be useful or are you going to get more traffic to your site posting articles to directories? Once you have decided you will then need to track how well these methods are working by monitoring hits to your website and/or blog, as well as back links that may have been created from articles and press releases.
This is also applicable if you choose to advertise within newspapers and magazines. One great way to track these ads is by asking people to quote a code when they contact you or adding an incentive for people to use certain links that you have set up. This could be a discount or a freebie.
2. How to Track Advertising
Tracking your internet marketing and advertisements need not be as complicated or time consuming as you may first assume. These days there are a number of programs that you can find online that are designed to help you carry out this task. They quickly and simply allow you to see how many hits you are getting and where you are generating the most traffic from. Although you may feel that this is an additional expense that you could do without, it may work out to be more cost effective in the long run and actually save you money.If you are intending to spend a lot of money on internet advertising it may be well worth your while to talk to a marketing company to gain some advice.
It is important to realise that if you plan on carrying out a lot of internet marketing you should also be prepared to track it to see how productive it is proving. Hopefully you will discover that this is essential to the running of a successful business!