You can’t simply set up a blog in isolation and expect the search engines to pick you up. That’s like pitching a refreshments stall in the middle of the forest and not providing tourists with a map of where to find you!
Of course, given time, some people will stumble upon you . . . by chance . . .
However, we need our new, dynamic blog, which provides valuable content, to gain instant superstardom status. So here’s how we do it . . .
Blogs are – essentially – online magazines. And magazines make money through advertising products relevant to their readership. Once you’re established online, you can do the same. But no-one wants to visit a website plastered with ads – your potential audience is looking for quality content from somebody they can trust . So the first thing you need to do is create a rapport with your visitors.
Remember, most people are lazy. Therefore, most bloggers are lazy. If you are prepared to go that extra mile to deliver quality, timeless, original content, your readers will keep coming back to you for more of the same.
Here are some proven ways to attract attention to your blog:
Create a PDF which your readers can download for free. This can be a short report or White Paper teaching people how to do or create something (2-10 pages is ideal). There’s nothing more off-putting than coming across a website for the first time and having someone pitch their wares in your face! It’s a huge turn-off. Giving away valuable content is a sure way to instil trust in your readership. Be sure to capture the names and email addresses of your prospects before allowing them to download your material. Use a reliable autoresponder service for all your online marketing activities.
Create a series of informative articles which can be distributed to free article sites.
For a monthly subscription, there are websites which will distribute your articles for you.
Once written, you can combine articles to create an ecourse , or an information product you can sell online, or use to help build your list.
Post comments on other relevant websites/ blogs that link back to your blog. This is a simple, yet effective way of gaining recognition amongst your peers.
Seek out the true experts in your line of business – the renowned “gurus” in your field – and introduce yourself. Why not ask if you can interview them and post the interview on your blog? This is one of the quickest routes to your blog attaining celebrity status. It’s so simple to conduct a short interview via email – and in my experience – most people are thrilled to be asked for their opinions. And what’s the betting your expert will post a copy of the transcript on his/ her site as well? This is a terrific way of gaining free publicity for you and your site and something every serious business blogger should consider.
If you need help or advice a good starting point could be to look for internet marketing consultants