With the advent of the cyberspace age in the 1980's, internet marketing was born. As more and more people signed on online, the more business advertising grew. Whilst television, radio and print ads are still quite effective ways of reaching the average consumer, technology is the wave of the future. The introduction of the web log or blog has really revolutionised the way products and services are promoted online.
Defining Blog Advertising
Because a blog is an all-purpose vehicle serving as a voice, a platform and a way to send a memo out to the world, it makes sense as a business owner to take advantage of blog advertising. You should tie your blog to your company website, offering breaking news of new products and services as well as insight into the company itself. Or, you might consider being a guest blogger on other websites that complement your business. For instance, if you own a string of beauty salons, you might blog for a fashion hair magazine or one of the top beauty supply places in your area.
To tie into your blog, advertising makes sense. These can be banners or small ads placed on the sides or at the top or bottom of the page. Direct links to your products and services you mention in your blog can be placed within the body of your writing. Tying into what you say in your blog with your company's products and services is an important step in internet marketing.
Benefits of Blog Advertising
Besides the entire world as your audience when you create a blog, advertising through it can hold a number of advantages. For instance, you can boost web traffic to your company website and gain a new customer base. You will also be able to better translate those visits to your blog into real sales, thereby reducing your clicking costs to a minimum.
Finding a target audience for your company products and services becomes easier with blog advertising. This type of marketing is specific and more precise than traditional ways of advertising such as radio, newspapers, television and magazines. When someone finds your blog, chances are they are already interested in what you have to say and therefore would be more likely to follow the links or click the ads to purchase what your company has to offer.
The final reason why blog advertising makes sense, no matter what the size of your business, is because it offers a continuous source of advertising. As long as you continue with your blogging and updating the ads and links associated with it, you will always draw in new web visitors and have the opportunity to translate those visitors into future sales. In the world of internet marketing, this constant source of potential customers is a key factor to overall success in this technological era.