The world of a graphic designer is not all shapes and colours, I was talking to a London Graphic Designer about the importance of designs.
It is all about that first impression, something I have a real belief in and how important a logo business card, or letterhead design is for a business.
What a good graphic designer will do is create an image which sums up the business and develops a brand image. It is important to be memorable so slightly different from the norm without stepping outside of certain boundaries. The images and designs a graphic designer produces must be pleasing to the eye, memorable and functional.
A good graphic designer will know which fonts are in vogue, which fonts are easy to read and easy to print, which colours compliment and how to put all of this together to meet the business objectives.
Several times in my work with businesses I have seen some very poor examples of design. For example, I once saw a display stand which a company was intending to use at a major exhibition. Who ever had undertaken the design work couldn’t have thought how a display stand at an exhibition is seen. The colours were drab, the writing merged into a dark coloured background and was so small you had to be right up close to be able to read. A waste of an opportunity, if your prospective customers can’t tell in a glance what you are about they will just walk past.
Money is very well spent on having a professional logo, business cards and letterheads undertaken for you. These are your first impressions of what you business is about. It is your lasting investment, get this right and a lot of other ‘rights’ will follow.
If you are in the London area and looking for a London Graphic Designer, then please do have a chat with Jo at www.shishiishi.com First impressions really do count and none more so with all forms of marketing material which represent a company or organisation. If well designed and of good quality such material will present your business in a favourable and professional way and, if required, help you to build your brand image.